Biodun Shobanjo started his communications career with the Nigerian Broadcasting Corporation where he worked for seven years in the Programmes Department.

He later joined the Client Service Department of Grant Advertising. He was appointed to the Board after four and a half years and served as Deputy Managing Director for another four years.
   

In 1980, his vision of establishing a marketing communication company that will help revolutionise the relationship between the Nigerian consumer and the advertisers' brands came to fruition with the formation of Insight Communications. He has since then run the company with a team of dynamic directors and first-class managers who have been able to set new standards of advertising excellence in the industry.

A highly trained and experienced man himself, Biodun's belief in sound, strategically focused training has made the Agency a dear partner to many blue-chip companies in Nigeria and has also bred a fine crop of communication professionals.

Recognising his penchant for hard work and attention to strategic details, that Agency turned over its major accounts to him to service until he left to co-found Insight in 1980.

He has undergone vigorous training programmes in various places across the globe and is recognised in the industry as a sound practitioner who has contributed papers and practical demonstrations to the education of younger generations of Advertising professionals.

He is presently the Managing Director of Insight Communications.

He left Grant to co-found Insight Communications in 1980 and served the company as a Creative Director for many years.

Lere trained as a Chartered Accountant in the firm of Messrs B.D.O. Balogun Badejo & Co where he rose to the position of a Manager before joining Optimum Exposures in 1989. He has attended both locally and internationally, several Advertising, Marketing Communications and Management Training Programmes and he is recognised in the Outdoor advertising industry as a professional practitioner having contributed immensely to the development of standards in the profession.

He is the Managing Director/Chief Executive Officer of the company

Bayo is the Executive Director (Technical) of Optimum Exposures, a graduate of the University of Lagos, a seasoned engineer with many years of practical working experience, a consultant for many years, a fellow of the Nigerian Society of Engineers, a member of the Institute of Civil Engineers [ICE] – UK, a member of the American Society of Civil Engineers [ASCE] and COREN an Associate Member of APCON and an alumnus of the famous LBS.

He has attended seminars and management training programmes both locally and abroad.

Ola is the Executive Director (Finance), a professional accountant of repute and a graduate of the University of Ibadan. He holds a professional certificate with ICAN, a Masters Degree in Managerial Psychology and an alumnus of the prestigious Lagos Business School. He has also attended several seminars and conferences both home and abroad.

He is a core accountant with over 15years experience from Consolidated Insurance Brokers to Firstchem Industries Ltd (of the Churchgate Group) to Consolidated Breweries where he moved to Optimum Exposures.

His doggedness has contributed in no small measure to the growth of Optimum Exposures.